Curated for ages 0-12

Stop guessing.
Start learning.

Expert-curated toys, books, and education plans matched to what your child actually needs. One membership. Every stage covered.

Get Early Access
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Education Plans
Structured learning paths
Week-by-week plans that connect toys, books, and games into a real curriculum. Not random boxes.
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Toys
Top-rated picks
The best developmental and STEM toys, vetted by educators.
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Books
Age-perfect reads
Curated book lists that grow with your child.
How it works

Three steps to a smarter shelf

01

Tell us their age

Select your child's age and interests. We build a personalized learning track around their developmental stage.

02

Get your plan

Receive a structured education plan with curated toys, books, and games that work together. No guesswork.

03

Watch them grow

Track milestones, unlock new recommendations, and see your child develop through purposeful play.

What's on the shelf

Everything in one place

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STEM Toys
Science, coding, engineering kits
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Books
Fiction, non-fiction, early readers
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Games
Board games, puzzles, logic play
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Ed Plans
Week-by-week learning tracks
Membership

One membership. The whole shelf.

No more buying random toys that collect dust. BrightShelf members get access to curated education plans, expert recommendations, and exclusive deals on the products that actually matter.

  • ✓
    Personalized education plans for every age (0-12)
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    Expert-curated toy, book, and game recommendations
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    Exclusive member pricing and early access to new picks
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    Milestone tracking and developmental insights
Early Access
Free to join waitlist
Be first to access BrightShelf when we launch. Founding members get exclusive perks.
  • Full education plan library
  • Age-based curated recommendations
  • Member-only deals and discounts
  • Milestone tracking dashboard
  • New picks added weekly
Join the Waitlist

Your child deserves a smarter shelf.

Join the parents who are done guessing and ready to give their kids the best curated learning experience.

Get Early Access